WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP243: Grow Your Business by Learning E-Commerce Visitor Retargeting Strategies, a Live Interview w/ a Panel of Experts
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
How many shoppers do you know will buy the first time they visit a store Very few, right? It takes some time before we can trust a brand. The same goes for e-commerce. The percentage may be even higher for e-commerce due to low barriers to exit from a site and go to the next one. In fact, more than 95% of the people that visit a website for the first time are not ready to buy. They need more than one interaction before they can make their mind. That’s where retargeting comes in. But is retargeting effective in every scenario? What are the best practices of effective retargeting? How many attempts should you be making to bring them back in the funnel?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss visitor retargeting strategies for e-commerce. We covered many grounds in this episode, including the concepts such as retargeting vs. remarketing and where retargeting could add real value to the marketing campaigns. Finally, we covered retargeting strategies, methods, specific tools for retargeting, their pros and cons, and most importantly, the stories where it was effective.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.