WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP150: Grow Your Business by Better Understanding E-Commerce Discounting Strategies, a Live Interview w/ a Panel of Experts
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Marketers tend to offer sitewide discounts to their entire audience without considering where visitors are in the buyer's journey. Sure, that might drum up more sales, but it can hurt your bottom line in the long run. They also use discounts to attract the top of a funnel audience. Sure that's effective in the retail world? But does that work in every single situation? So what can you do to segment your customers better and understand if they truly care for discounts?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss E-commerce discounting strategies. We covered many grounds in this episode, including seasonality and its impact on discounting; cultural, regional, and geographic factors that drive discounting; aged and obsolete inventory and their discounting treatments. Finally, we also had a chance to touch matrix-based discounting, influencer strategy, and coupon codes--and how they can help you measure discounting strategies.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.