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E-commerce is all about mapping your sales and marketing processes digitally regardless of the type of your business, irrespective of whether you transact online or send them invoices. But while transitioning to e-commerce, one of the resistance you will face is the adoption of e-commerce, as your sales team is likely to derail your efforts because of a conflict of their interests. To be successful with your ecommerce journey, you need to create an organizational strategy and compensation plan that incentivizes everyone in your company to encourage your customers to move to e-commerce.

In today's episode, we have our guest, Lori McDonald, who discusses sales compensation best practices for organizations aiming to transition to e-commerce from the traditional sales model. She also discusses why digital commerce is cheaper for organizations because of the self-serve and automated nature of the model. Finally, she discusses the best practices for creating sales compensation that will take a holistic view of the organization.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.