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WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP108: Grow Your Business by Learning the Nuances of B2B E-Commerce Pricing w/ Eyal Rozenberg
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When it comes to meeting timely growth targets, pricing is an essential and powerful tool for marketers. Also, in the world of e-commerce, where you might not have as much relationship leverage and location advantage, pricing strategy becomes critical. When we think about pricing and discounting strategies, I am sure you are perhaps thinking of BOGO and B2C, but pricing strategies are even more complex in the world of B2B with account and contract complications.
In today's episode, we have our guest, Eyal Rozenberg, who discusses B2B E-commerce pricing nuances and how it is different and more complex than B2C. He also talks about various complex pricing scenarios such as sub-order, which impact user experience and ERP interactions. Finally, he describes the differences between pricing, discount, and coupon and why multi-channel pricing scenarios are even more complex to implement.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.