WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP076: Grow Your Business by Choosing Scalable E-Commerce Platform and Architecture w/ Erin Courtnay and Eric Landmann
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If you are building or upgrading your e-commerce capabilities, you are likely to evaluate several platforms. This evaluation needs to be comprehensive, covering factors ranging from legal contracts, deployment issues, customer experience needs, product model complexities, and your teams' skillset. If you chose a platform without performing due diligence, you might experience cost overruns with your ecommerce budget.
In today's episode, we have our guest Erin Courtnay and Eric Landmann from Earthling Interactive, who discusses the strategies and considerations to evaluate e-commerce platforms and architecture. They also discuss how the e-commerce needs differ between B2B vs. B2C and among different industries. Finally, they discussed several other nuances that drive the cost and design, including product models, search filters, and the technology ecosystem.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.