WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP058: Grow Your Business With Marketing Automation w/ Dave Meyer
Have you had challenges engaging with your customers? Do you lose prospects just because you could not call them timely? Do you have challenges in finding net-new prospects? Do you have capacity issues in your sales department? How deeply do you understand how your prospects may be interacting with your website? These are the questions you will have if you are ready for marketing automation.
In today's episode, we have our guest Dave Meyer from BizzyWeb, who describes how marketing automation works and why that is important to understand customer journeys. He also explains how marketing automation helps engage with existing customers and find new-new prospects. Finally, he shares several stories related to growing businesses using marketing automation.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.