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WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP038: Grow Your Business by Ruling Social Media Through Trust and Authenticity w/ Lorena Acosta
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We all understand the power of social media and its influence. But how to build authority and your tribe on social media? What works when it comes to building a large audience around your expertise and interests? Is it the subject-matter expertise, industry awareness, or something else? These are the questions you will have if you wish to have a strong personal brand and thought leadership in your industry.
In today's episode, we have our guest Lorena Acosta, who takes us through her journey of amassing millions of followers on LinkedIn. She also discusses the most critical factors that are important for anyone to be successful on social media. Finally, she discusses the mistakes executives make in focusing on subject-matter expertise and knowledge rather than trust and authenticity.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.