WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP022: Grow Your Business by Operating Like a Public Company w/ Brian Goffenberg
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If you are a CEO of an SMB company, you might think that getting to $25M in revenue is the hardest. However, if you ask anyone who has experience with an IPO or with a public company’s reporting, the game completely changes when you go public. As a public company, you will have increased reporting needs and additional stakeholders such as the board and shareholders. If this is your first time leading a public company, you will need to game up your leadership and persuasion skills.
In today’s episode, we have our guest Brian Goffenberg from Vitalhub, who discusses the difference between accounting for a public and private company. He also touches on the importance of auditing and why most companies must consider getting audited by a public accounting firm despite its price tag. Finally, he shares his experience on the relationship between CFO and CEO and what new controllers and accountants need to know about this relationship.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.