WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP012: Grow Your Business by Hacking LinkedIn Algorithm w/ Cory Warfield
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When it comes to growth, personal branding and social media play a huge role. While most companies might be present on social media, only a few understand their algorithms' nuances and have mastery in creating viral posts. Among other social media platforms, LinkedIn is the most powerful when it comes to marketing for B2B brands targeting executives. LinkedIn is also equally powerful for personal branding and positioning yourself as an expert in a given field.
In today's episode, we have our guest Cory Warfield from ShedWool, who discussed how he became a popular LinkedIn Influencer with nearly 250K followers through his authentic content and personality widely admired on LinkedIn. We also got a chance to discuss what finance and operations executives need to do to start their LinkedIn journey and why it's important to be present on LinkedIn. Finally, we discussed the nuances of LinkedIn algorithms and how to create content that will give you high visibility on LinkedIn.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.