WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP870: Scale Growth by Learning from Enterprise Software Stories - Apr 2026, Ep 56, an Objective Panel Discussion
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This week’s enterprise software developments highlight how vendors are accelerating investments in AI, automation, connectivity, and operational intelligence across the enterprise technology stack. Zapier and Rillet connected general ledger processes to thousands of business applications, while ActivTrak introduced new capabilities to help organizations measure and govern AI adoption. At the same time, Celonis expanded its collaboration with Oracle to strengthen process intelligence initiatives, and C3 AI showcased enhancements to its enterprise AI development platforms. ECI Software Solutions and In Time Tec announced a strategic collaboration, M-Files introduced new solutions for tax advisory, quality management, and contract processes, and Nexthink expanded digital employee experience management with support for Android and iOS devices. Meanwhile, TrueCommerce embedded agentic AI throughout its platform to streamline supply chain operations, Yobi deepened its partnership with Microsoft to enhance AI-powered customer engagement, and Zone & Co strengthened its financial operations portfolio through the acquisition of Sudozi. Collectively, these announcements underscore the growing focus on embedding AI directly into core business workflows while improving interoperability, governance, and enterprise-wide productivity.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Video: https://www.youtube.com/watch?v=Z9cCGErWYJI
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/
🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/
🔗Michael Fauscette: linkedin.com/in/mfauscette/
🔗Kenneth ("Kengon") Gonzalez: linkedin.com/in/kengon/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.