WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP861: Scale Growth by Learning from Enterprise Software Stories - Mar 2026, Ep 53, an Objective Panel Discussion
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This week’s enterprise software announcements highlight how rapidly the market is evolving toward agentic architectures, semantic intelligence, and AI-driven operational orchestration. Anthropic expanded MCP with a framework designed for full-stack agentic applications, reinforcing the industry’s push toward composable AI ecosystems. Meanwhile, Hubbl Technologies raised funding to position itself as an intelligence layer for the Salesforce agentic environment, while Salesforce continued broadening its AI footprint through Agentforce for Communications. Sage enhanced the Sage Intacct Suite with new capabilities focused on finance operations, and Sinch introduced a collection of AI agent features targeting customer engagement workflows. On the operational side, Typeface unveiled a marketing orchestration engine, while Blue Yonder announced new AI agents and mobile applications aimed at supply chain execution and workforce enablement. At the same time, Zendesk moved deeper into AI-powered customer support through its acquisition of Forethought, and Actian launched an AI analyst designed to transform business glossaries into a live semantic layer, signaling the growing importance of governed enterprise context for AI-native operations.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Video: https://www.youtube.com/watch?v=NCxtpqQ_vIw
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/
🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/
🔗Thomas Wieberneit: linkedin.com/in/thomaswieberneit/
🔗Kenneth ("Kengon") Gonzalez: linkedin.com/in/kengon/
🔗Jon W. Hansen: linkedin.com/in/jwhansen/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.