WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP858: Scale Growth by Learning from Enterprise Software Stories - Mar 2026, Ep 52, an Objective Panel Discussion
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This week’s enterprise software announcements reveal how aggressively vendors are repositioning around AI agents, composable integration, and industry-specific workflows. NetSuite introduced its new integration platform to simplify connectivity across enterprise ecosystems, while Oracle expanded both its process manufacturing capabilities and AI agent portfolio inside Fusion Cloud Applications. QAD and Tata Consultancy Services strengthened their manufacturing operations strategy through the Redzone partnership, reinforcing the growing importance of connected frontline execution. Meanwhile, Intuit Mailchimp rolled out new e-commerce enhancements, and Seismic and Highspot announced a major merger that could reshape the sales enablement landscape. On the AI infrastructure side, Anthropic expanded MCP with a framework for full-stack agentic applications, while emerging vendors like Hubbl Technologies positioned themselves as orchestration layers for the Salesforce agentic ecosystem. Finally, Sage, Salesforce, and Sinch continued the broader trend of embedding AI agents deeper into finance, communications, and customer engagement workflows, signaling that the enterprise software market is rapidly shifting from passive systems of record toward autonomous systems of execution.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Video: https://www.youtube.com/watch?v=i0Ktqz2rXh8
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/
🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/
🔗Shashi Bellamkonda: linkedin.com/in/sbellamkonda/
🔗Michael Fauscette: linkedin.com/in/mfauscette/
🔗Charles Brennan: linkedin.com/in/charles-brennan-048901132/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.