WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP837: Scale Growth by Learning from Enterprise Software Stories - Jan 2026, Ep 45, an Objective Panel Discussion
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This week’s enterprise software updates highlight how AI capabilities, ecosystem partnerships, and vertical specialization are increasingly shaping product strategy across the industry. Sage expanded its AI footprint by introducing a Copilot within the Sage Operations Suite and partnering with Augusta Labs to accelerate development through a new AI Center of Excellence. Meanwhile, customer experience and marketing platforms continue embedding intelligent automation, with Salesforce advancing Slackbot capabilities inside Slack, Treasure Data launching a marketing “Super Agent,” and Cordial introducing AI agents designed to support campaign orchestration and personalization. Product innovation is also occurring across data and commerce platforms, as Akeneo announced its Winter Release and Syntax introduced the Syntax Construction Toolkit to streamline SAP-centric construction workflows. At the ecosystem level, ServiceNow enhanced its global partner program while Usercentrics moved to acquire MCP Manager to strengthen consent and privacy governance capabilities. Finally, startup momentum continues in the digital workplace space, with Flip securing a $20 million Series A funding round—further reinforcing that AI agents, ecosystem expansion, and verticalized platforms are becoming central themes in the evolving enterprise software landscape.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Video: https://www.youtube.com/watch?v=07D4gVzwpyo
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/
🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/
🔗Thomas Wieberneit: linkedin.com/in/thomaswieberneit/
🔗Alexander Wurm: linkedin.com/in/alexander-w-374705132/
🔗Kenneth ("Kengon") Gonzalez: linkedin.com/in/kengon/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.