
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP737: Grow Your Business by Understanding Marketo’s Capabilities, an Objective Panel Discussion
In a world where every software platform claims to do marketing automation, the line between true orchestration and glorified batch-and-blast gets blurry fast. Enterprise marketers, in particular, need more than bolt-on features—they need a unified engine that can keep cross-channel journeys seamless, scalable, and, ideally, sanity-preserving. That’s where Marketo Engage, now under the Adobe Experience Cloud umbrella, steps in with its deep event management capabilities, brand governance tools, and robust automation muscle. But with great power comes a learning curve—and often a hefty price tag. So the real question isn’t just what Marketo can do, but how it performs in the wild compared to other heavyweight contenders in the marketing tech arena.
In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Marketo’s capabilities. We covered many grounds, including where Marketo might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Marketo.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.