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WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP649: Grow Your Business by Learning CDP Trends and Why They Matter for Brands w/ Cary Lawrence
Navigating consumer-centric industries poses a distinctive challenge as privacy laws limit access to the detailed customer information needed to predict preferences accurately. This creates a classic chicken-and-egg dilemma: consumers crave personalized experiences, but regulations restrict the data required to provide them. Despite this, brands must find innovative ways to engage. Identifying and prioritizing high-value customers becomes crucial, demanding precisely tailored journeys that meet their expectations. Achieving this balance requires a blend of creativity and accuracy to deliver meaningful experiences within privacy boundaries. In this environment, success depends on the ability to derive actionable insights while remaining compliant with regulatory standards, ensuring both customer satisfaction and adherence to privacy laws.
In this episode, Sam Gupta engages in a LinkedIn live session with Cary Lawrence, CEO at Decile, to provide insights into CDP trends and why they matter for brands.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.