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As organizations grow beyond the mid-market segment, typically surpassing 5,000 employees and approaching $1 billion in revenue, their CRM needs evolve dramatically. At this scale, a CRM system must handle more extensive workflows, complex team structures, and a higher volume of transactional processes. CRMs designed for smaller companies may fall short, either by complicating workflows or lacking essential capabilities. For large enterprises, a CRM must support a wide range of customer experience touchpoints—websites, email, SMS, and community-based interactions—while integrating field service, call centers, and service-centric workflows to ensure omnichannel visibility. Eliminating data silos and enabling seamless data collection becomes critical for strategic sales operations and territory planning. Advanced features like AI-driven tools are essential to manage large volumes of data, streamline territory management, and scale operations efficiently. Ultimately, selecting the right CRM is crucial for ensuring the organization can handle the complexity and scale of its customer-facing operations.

In this episode, our host, Sam Gupta, discusses the top 10 Large Company CRMs in 2024. He also discusses several variables that influence the rankings of these CRM systems. Finally, he shares the pros and cons of each CRM system.

Background Soundtrack: Away From You – Mauro Somm

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