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WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP511: Grow Your Business by Learning the Importance of eCommerce Guided Search w/ Lamees Butt
The tech stack of eCommerce has grown so much that you require several middlewares, with the middle being different for each of them. Also, the middle keep shifting as time advances, and as a result, the architecture changes accordingly. Guided selling has been one area in which it is hard to pinpoint where it would fit in the architecture, although it plays a crucial role in providing tailored experiences for users who might not know what they are looking for. Also, let’s admit that the search experience is completely broken, with the number of product categories and options available for the consumers, making the experience confusing.
In today's episode, our guest, Lamees Butt, discusses the importance of guided search and how that provides a cutting-edge digital commerce experience. She also discusses several stories about the Zoovo platform and how that resulted in the eCommerce experience for B2B companies. Finally, she discusses the difference between several technologies, such as PIM, ERP, modern search platforms, and middleware.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.