WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP449: Grow Your Business by Learning the Importance of Centralizing Data for Retail Companies w/ Kathy Aronson
The foundation of retail business relies on having access to good quality data. Without the right data, retailers make uninformed decisions, such as raising their prices or targeting expensive channels that are likely to fire back. The problem is much worse when they might have multiple systems, as getting true insights from this architecture is much harder. So what do retailers need to do to operate in a hybrid environment where the traditional methods of running a retail business are likely to fall short?
In today's episode, our guest, Kathy Aronson, shares her insights on centralizing data for retail companies. She talks about why data sharing is critical for retail channel partners, and the retailers need to think beyond the four walls of retail. Finally, she discusses why data could help retail brands lose their marketshare when they don’t make decisions based on data.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.