WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP268: Grow Your Business by Improving the Findability and Searchability of Your eCommerce Product Lines w/ Ben Rudnick
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Everyone has their preferences of how they shop and search. This makes the job of eCommerce companies harder as they can only do so much to understand customer preferences and align them with their product catalog. But if you streamlined your guided navigation and personalization, it could also be a competitive advantage for companies. The more personalized experience you could provide to your customers, the higher their affinity with your brand.
In today's episode, our guest, Ben Rudnick, shares his insights into how companies can increase their revenue by improving the findability and searchability of their product lines. He also discusses concepts such as exponential design and reindexing. Finally, he describes the process of how artificial intelligence can be used to assist with guided navigation and how that can improve the personalization for your eCommerce customers.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.