WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP267: Grow Your Business by Learning Through B2B Digital eCommerce Journey of a Global Medical Device Manufacturer w/ Colin Cronin
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Scaling eCommerce operations for a global business is hard. You have multiple challenges, such as different product mixes for different markets. You might also have completely different channels and customer journeys for each channel. But if you are a medical device business, the complexity of your operations will be at a different level. You have different regulations in each market and how you price and commercialize your products, with consumers still expecting an Amazon-like experience.
In today's episode, our guest, Colin Cronin, shares his insights into the evolution of B2B digital eCommerce capabilities for a global medical device manufacturer. He also shares his insights into how to find appropriate channels and markets for the eCommerce initiatives. Finally, he shares his insights into their current architecture, single source of truth, and 24X7 strategies.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.