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While many of you might think that SAP may have lost its momentum because of the newer cloud players, it is still the undisputed market leader and has the largest market share among all ERP companies. SAP's primary market has always been among large, global enterprises primarily because of its strength as the global financial solution. SAP also had one of the deepest enterprise-grade industry functionality in the on-prem model, which has been harder to replicate in the cloud world. This is probably the reason the companies that have an edge in the cloud such as Oracle, Microsoft, or Infor have been winning over SAP. But that has changed in the recent quarters with the new leadership focusing on the Industry cloud and utilizing partner ecosystem to complement the industry functionality, which will take forever for SAP to build. But is this model sustainable? Also, would customers choose slightly more complete solutions such as Oracle or Microsoft than relying on risky partner-owned code and add-ons? Or would they use SAP as the financial solution while using Infor, Epicor, or Plex in the two-tier model as they had always done?

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to discuss major stories in the ERP and digital transformation space and an objective and independent review of SAP's capabilities. We covered several grounds, including their positioning in specific micro-verticals and their deeper capabilities than other ERP software. Finally, we discussed their unique value proposition, product psychology, industry cloud, rise with SAP, and their integration and growth challenges.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.