WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP264: Grow Your Business by Learning How To Win More Loyal Customers With Happy Email and Mailbot w/ a Panel of Experts
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A lot of you might feel that email is dead. That's not true at all, especially if you are talking about consumer-centric businesses for which engagement is key to staying on top of their mind, which may not be possible through other methods because they could be cost-prohibitive. It could also be true with some B2B businesses where cross-sell, and up-sell opportunities might exist. Also, you might not like the automation through bots because of impersonal interaction. But a bot is far better than no chat option at all. It could be very handy to enable a 24X7 customer service chat option for businesses where hiring costs of customer service agents might not be justifiable. So what are the strategies that matter when it comes to email and mailbots?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss how to win more loyal customers with happy email and mailbot. We discussed the scenarios where email marketing will be fit vs. where it might not be as fit and how it can help with loyalty. Finally, we covered the differences between mailbots and chatbots, and if they have a place, don't have a place, and where do they have a place?
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.