WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP223: Grow Your Business by Taking Advantage of Mass Customer Mobilization Strategies w/ Ben Searcy
The social proof is becoming real, especially for B2C and FMCG brands with the advancements in social media and influencer marketing concepts. Also, with the increased competition, it's becoming harder to get placed at shelves in high-traffic areas. Even so, there are several newer technologies out there, such as mass customer mobilization, that can help get visibility for your brand inside the store through non-traditional methods.
In today's episode, our guest, Ben Searcy, shares his insights into the importance of customer advocacy and mass customer mobilization. He also describes how customer advocacy differs for B2B and B2C brands. Finally, he describes how the mass customer mobilization could increase sales at low-performing stores and how the advocacy could increase the revenue for B2B brands.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.