WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP207: Grow Your Business by Learning E-Commerce Marketing Automation Strategies, a Live Interview w/ a Panel of Experts
There is so much talk about marketing automation. But, is marketing automation about automating the entire marketing, so you don't have to hire anyone in the marketing department? Or is it about predicting and creating engagements through content at every step of the way as buyers move through the funnel? How much investment does marketing automation require? Are there any best practices on what to automate and what could be overkill? How important is technology to achieve marketing automation goals? And how important is tracking? Are there any specific KPIs that matter? Are there any industry-specific KPIs that might be relevant?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss marketing automation strategies for e-commerce. We covered many grounds in this episode, including what marketing automation is and why it matters. Finally, we covered several stories related to the best practices of marketing automation and KPIs relevant for marketing automation.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.