Planning for sales in the traditional world was easy. If you had a retail location, you would plan the right location, inventory, study the neighborhood, and provide the customer service and pricing aligned with the neighborhood's needs. If you were selling through big-box retailers or distributors, you had to hire salespeople qualified to sell to distributors, design their territories, and perhaps send them to golf courses. In the world of e-commerce, planning for sales requires much deeper planning. But what are the best practices for these strategies, and how to plan in a structured manner?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss sales strategies in the e-commerce world. We covered many grounds in this episode, including the comparison between traditional and e-commerce sales organizations. Finally, we also discussed the framework for ensuring sales results and the strategic and tactical steps that a sales leader can take to ensure results.
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