WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP165: Grow Your Business by Learning the Strategies To Personalize Customer Journey, a Live Interview w/ a Panel of Experts
Most people think of personalization strategies as the thank you note written on the post-purchase card sent to the consumer or a thank you video from the CEO. But personalization goes deeper when it comes to e-commerce. The personalized experience could include the products that are shown to the non-logged-in user based on their location or IP address. It could also include reminding users about a battery pack if the product box doesn't include a battery set.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss personalization strategies. We covered many grounds in this episode, including why personalization matters and different features related to personalization. Finally, we discussed tools and technologies available to enable personalization and how intent data could help boost the personalized experience for your customers.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.