Most people think of personalization strategies as the thank you note written on the post-purchase card sent to the consumer or a thank you video from the CEO. But personalization goes deeper when it comes to e-commerce. The personalized experience could include the products that are shown to the non-logged-in user based on their location or IP address. It could also include reminding users about a battery pack if the product box doesn't include a battery set.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss personalization strategies. We covered many grounds in this episode, including why personalization matters and different features related to personalization. Finally, we discussed tools and technologies available to enable personalization and how intent data could help boost the personalized experience for your customers.
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