Sales compensation is a multi-edged sword. There are many variables, and each variable could significantly impact your top line and bottom line if the consequences are not thought through. If the base salary is too low and if it doesn't meet the basic needs of salespeople, they might be looking for additional sources of revenue for themselves and might not be committed. If you paid too much in base, they might not be motivated to work hard and go out of their way to close deals.
In today's episode, we have our guest, Ryan Wicklum, who discusses why companies require a framework for sales compensation strategies aligned with their growth plans. He also touches on psychological drivers and motivational triggers that drive sales teams to deliver results. Finally, he shares several stories of bad compensation strategies that fired back for the company and the good strategies that paid off.
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