If you are ready to expand your e-commerce footprint, you have several choices. For example, suppose you have been selling to the most popular channels, such as Amazon in North America. In that case, you might want to explore other channels such as Walmart, Alibaba, or Etsy. Or you might want to explore some of the international markets such as the UK, India, or Brazil. But the decision is not as simple as that as you need to compare the channels in each country, understand regulatory nuances, and cultural synergies to be successful in each marketplace and market.
In today's episode, we have our guest, Paul Sonneveld, who discusses the marketplace expansion strategy for e-commerce sellers or manufacturers aspiring to expand their footprint through digital commerce. He also describes visibility into the marketplaces around the world and their nuances. Finally, he discusses the unique requirements of each country and the resources available to them through the marketplaces ecosystem and service providers.
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