WBSP032: Grow Your Business by Changing Your Sales Strategy to Thought Leadership w/ Chris Grainger Artwork

WBSRocks: Business Growth with ERP and Digital Transformation

WBSRocks podcast features in-depth conversations on ERP, digital transformation, supply chain, eCommerce, enterprise software, and industry 4.0. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software, ERP and eCommerce vendors and solutions, and enterprise software mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!

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WBSRocks: Business Growth with ERP and Digital Transformation

WBSP032: Grow Your Business by Changing Your Sales Strategy to Thought Leadership w/ Chris Grainger

February 03, 2021 • Sam Gupta • Episode 32

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The last three years have changed the way businesses operate, with podcasts and video becoming the most consumed media for information consumption. With 80% of the B2B sales decisions are being influenced by industry influencers and consultants, today's businesses need to be thought leaders in their spaces. But who drives thought leadership in a company?

In today's episode, we have our guest Chris Grainger, who discusses how his company EECO, a large electrical distributor, needed to change the way they sold to their customers. He also touches on how they started their journey of thought leadership, highlighting heroes in their community, which has helped them strengthen their position in the market and acquire net new business in a whole new different way.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.