WBSRocks: Business Growth with ERP and Digital Transformation

WBSP007: Grow Your Business by Stop by Being the Best Kept Secret w/ Curt Anderson

December 14, 2020 Sam Gupta Episode 7
WBSP007: Grow Your Business by Stop by Being the Best Kept Secret w/ Curt Anderson
WBSRocks: Business Growth with ERP and Digital Transformation
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WBSRocks: Business Growth with ERP and Digital Transformation
WBSP007: Grow Your Business by Stop by Being the Best Kept Secret w/ Curt Anderson
Dec 14, 2020 Episode 7
Sam Gupta

The manufacturing community is genuinely gifted, and one of the best-kept secrets that the world of “Google” needs to know. Manufacturing conversations are typically limited to the four walls of trade shows and have a limited presence on newer marketing channels. The digital world isn’t any different from the physical. There is only so much “Digital” land you can own before it becomes too expensive and competitive. First movers will have an advantage while the laggards will struggle to grow their businesses.

In today’s episode, we have our guest Curt Anderson from B2BTail, who touches on why growth extends beyond sales and marketing. The revenue needs to be profitable. He shares his personal story of growing his e-commerce business. Unlike other companies, he has had tremendous success in increasing revenue but struggled to make it profitable. He also breaks down critical terms that finance and operations executives need to better understand marketing and the digital world. If you are a manufacturer and curious about growing through e-commerce, this episode is a must-listen for you.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Show Notes Chapter Markers

The manufacturing community is genuinely gifted, and one of the best-kept secrets that the world of “Google” needs to know. Manufacturing conversations are typically limited to the four walls of trade shows and have a limited presence on newer marketing channels. The digital world isn’t any different from the physical. There is only so much “Digital” land you can own before it becomes too expensive and competitive. First movers will have an advantage while the laggards will struggle to grow their businesses.

In today’s episode, we have our guest Curt Anderson from B2BTail, who touches on why growth extends beyond sales and marketing. The revenue needs to be profitable. He shares his personal story of growing his e-commerce business. Unlike other companies, he has had tremendous success in increasing revenue but struggled to make it profitable. He also breaks down critical terms that finance and operations executives need to better understand marketing and the digital world. If you are a manufacturer and curious about growing through e-commerce, this episode is a must-listen for you.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Intro
Personal journey and current focus
Perspective on Growth for custom manufacturers
Challenges in growing profitable custom manufacturers e-commerce sales
Overview of search ads and SEO
Importance of owning internet real estate for custom manufacturers
Why custom manufacturers need to stop being the best-kept secret
Importance of having a good first webpression for custom manufacturers
Three learnings from Curt's book
Advice for custom manufacturers not to be complicit
Closing thoughts
Outro