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WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP541: Grow Your Business by Learning the Opportunities and Limitations of the Salesforce Platform w/ Hunter Austin
Salesforce started as a CRM but then grew in many different areas. It has grown to the extent that it has become almost like a platform. But even though Salesforce might come across as you can build pretty much anything on the platform, there are limitations. Most people don’t understand how bad these limitations might fire back, especially if you plan to overcustomize the system. Planning to customize would require you to understand how each object links to each other and how deep you can go while creating these objects.
In today's episode, our guest, Hunter Austin, discusses the opportunities and limitations of the Salesforce platform. He also discusses why companies struggle with the Salesforce platform and what they need to know to be successful with it. Finally, he discusses the vertical and horizontal relationships of the Salesforce platform and why you need to understand them to be able to get the analytics you would need to be successful with the platform.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.