Even the coolest DTC brands are struggling now as investors look for accountability and profitability. The cost of shipping and products has added substantial pressure for DTC brands to rethink their operations. Also, consumers' demands are harder to manage with their expectations of one or two days delivery. So what can DTC brands do to stay competitive in this market?
In today's episode, our guest, Manish Chowdhary, discusses why only acquiring customers is not enough to run sustainable DTC operations. He also discusses concepts such as GRR increase from carriers such as UPS and FedEx and their impact on the overall profitability of the DTC brands. Finally, he discusses why one or two delivery is not optional and why each brand needs to have a unique fulfillment strategy.
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