WBSRocks: Business Growth with ERP and Digital Transformation

WBSP472: Grow Your Business by Learning the Top KPIs for CMOs, a Live Interview w/ a Panel of Experts

March 30, 2023 Sam Gupta Episode 472
WBSP472: Grow Your Business by Learning the Top KPIs for CMOs, a Live Interview w/ a Panel of Experts
WBSRocks: Business Growth with ERP and Digital Transformation
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WBSRocks: Business Growth with ERP and Digital Transformation
WBSP472: Grow Your Business by Learning the Top KPIs for CMOs, a Live Interview w/ a Panel of Experts
Mar 30, 2023 Episode 472
Sam Gupta

Marketing could be a time sucker if you don't track your numbers. But if you track too much, you might come across as too salesy that your prospects might not trust you. Marketing is all about the right balance. So how do you find that balance? And what KPIs CMOs use to track the balance?

In today's episode, we invited a panel of cross-functional experts for live interview on LinkedIn who brings significant expertise to discuss the top KPIs for CMOs. We discussed the best KPIs that CMOs should be measuring. Finally, we discussed how the KPIs might differ for a CMO depending upon the industry and the stage of their company.
 
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Show Notes

Marketing could be a time sucker if you don't track your numbers. But if you track too much, you might come across as too salesy that your prospects might not trust you. Marketing is all about the right balance. So how do you find that balance? And what KPIs CMOs use to track the balance?

In today's episode, we invited a panel of cross-functional experts for live interview on LinkedIn who brings significant expertise to discuss the top KPIs for CMOs. We discussed the best KPIs that CMOs should be measuring. Finally, we discussed how the KPIs might differ for a CMO depending upon the industry and the stage of their company.
 
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.