Marketing could be a time sucker if you don't track your numbers. But if you track too much, you might come across as too salesy that your prospects might not trust you. Marketing is all about the right balance. So how do you find that balance? And what KPIs CMOs use to track the balance?
In today's episode, we invited a panel of cross-functional experts for live interview on LinkedIn who brings significant expertise to discuss the top KPIs for CMOs. We discussed the best KPIs that CMOs should be measuring. Finally, we discussed how the KPIs might differ for a CMO depending upon the industry and the stage of their company.
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