
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP417: Grow Your Business by Learning How Industry4.0 Technologies can Drive Customer Experience w/ Rob Rastovich
When you think of industry4.0 technologies, maybe you are thinking of them as increasing operational efficiencies. Or reducing waste. But did you know that industry4.0 technologies can drive customer experience and sales? And we are not talking about the companies that might be selling industry4.0 components to system integrators or OEMs. These are upsell and crosssell opportunities by simply gathering data from devices and overlaying that with your CRM data.
In today's episode our guest, Rob Rastovich, shares his insights into how industry4.0 technologies can drive customer experience. He also provided his insights into the industry4.0 company that he ended up selling to Amazon. Finally, we discussed the differences between machine-to-machine IOT, pub-sub model and where MQTT would be a fit in the architecture, and what is required to replicate industry4.0 workloads on cloud farms.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.