The world may have come closer due to the penetration of the internet. But the eCommerce practices and consumer behavior remains very different in terms of payment methods, email open rates, and ad performance. The Europe market, in particular, is very different, with market patches that behave very differently. And brands that want to scale in the Europe market must have a comprehensive strategy, not just to grow but to sustain.
In today's episode our guest, Reinis Valters Krumins, shares his insights into the nuances of different European regions and their eCommerce practices. He also discussed differences in payment methods in North America vs Europe and the payment methods that you need to accept to support different regions in Europe. Finally, he discussed the best practices for launching new products and how email could be an effective tool given the higher open rates and success in the European regions.
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