Do you know an eCommerce platform that is open-source and targeted at SMBs? Do you know an eCommerce platform originated in France? Do you know an open-source platform that has thousands of installations? Do you know an eCommerce platform that makes money primarily from selling add-ons? Do you know an eCommerce platform that is built on PHP but not on Magento? If you guessed PrestaShop, then you are right.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Prestashop’s capabilities. We discussed its unique value proposition, its strategy to make money using add-ons and themes, and the pros and cons of open-source software. Finally, we discussed its customers and target market, the transactional history workflow, and its strength in European regions such as France, Italy, and Germany.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.