3D should always be better than the 2D experience, especially for the furniture and home goods industry. This industry also has one of the highest return rates even if there might not be anything fundamentally wrong with the product. Sometimes it’s the perception of the measurement or fabric that might turn off some of the customers. The 3D experience allows companies not only to help their customers visualize the product. But it also helps in increasing bag size as the furniture may not appear so well without the right lamps or the art. But creating a 3D experience is very expensive. It requires planning and building quality assets. Or the 3D experience is likely to fire back because of the perception of poor quality.
In today's episode our guest, Beck Besecker, shares his insights into how brands can start on their 3D experience journey. He also shares his insights into the entire process of what is involved in creating the 3D assets and which roles are likely to be involved. Finally, he talks about several tools used in the process and how the new trends may be driving the 3D space.
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