eCommerce consultants have been the most enthusiastic about the importance of product configurators. How this is a need for every custom manufacturer. But product configurator comes in many shapes and sizes. A product configurator could be a simple form on a WordPress site that sends out an email to the backend team. Or a 3D configurator with a live product experience. Just like the way you would experience in the Virtual Reality world. But while talking about configurator experience is easy, executing on it is very hard. As that requires a complete alignment of product, pricing, and BOM data across systems. So what are the best practices for implementing product configurators?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Product Configurator best practices. We discussed why product configurators matter and which businesses would be the right fit to enable the configurator experience. Finally, we discussed the challenges in selecting and implementing configurators including the balance between the IT and business users, setting clear boundaries across systems, and the perceived benefits of a configurator.
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