Most people might not even pay attention to the location in the digital world. We can hire workers from any country remotely. We can trade with most countries easily. But when it comes to eCommerce and ERP systems, location is still a huge factor. The solution from North America may not work well in Europe. The solution from Latin America might not work well in North America. There are challenges such as payment providers or taxation being different. But even if a platform may support these integrations, the solution may still feel alienated due to the localization issues, whether we talk about product or documentation. One such platform is VTEX, which is highly advanced in its headless capabilities. But it still carries its Latin American roots, which might be a barrier for North American countries, even if the platform may be technically advanced. So which companies would most benefit from the VTEX platform?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss VTEX Detailed Independent Review. We discussed their strength and weaknesses and where they might fit in the eCommerce architecture. Finally, we discussed their geographic limitations for global customers, react-based development standards, and their unique strengths with the franchise-based business models.
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