If you are an eCommerce brand and starting on the eCommerce journey, 3PL may appear to be an attractive option. You might feel that the only thing matters for eCommerce is sales and marketing. But as you advance in your journey, you will quickly realize how critical your operations are for your customer experience. If your customers can't receive the right products at the right time, they will not stick with you for very long, regardless of how compelling could be your messaging and customer services interactions. But the biggest frustration would be to be penalized for none of your faults. How would it feel if your 3PL shipped your competitor's product to your customer? But that's what happens when you lose control of your supply chain. While the new 3PLs make it look very attractive due to their tech capabilities, the age-old problems with 3PLs are still the same. And ShipBob is no exception to that.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss ShipBob’s capabilities. We discussed their strength and weaknesses and why they should not be confused with an eCommerce platform. Finally, we discussed their pricing, comparison with the traditional 3PL players, and the value they offer for the eCommerce merchants.
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