WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP339: Grow Your Business by Learning the Nuances of B2B Digital Commerce Processes w/ Jay Schneider
Digital commerce initiatives require your product, channel, and customer data in order. Or they might not pay off as you might never get the desired results from them as you expect. While both B2B and B2C eCommerce efforts have their share of challenges, the B2B space experiences complex relationships and hierarchies that drive the process intricacies. These relationships could be because of how the relationships are set up, how contracts are structured, and how each of them are paid in the relationship.
In today's episode, our guest, Jay Schneider, shares his insights into how B2B digital commerce processes differ from B2C. He compares and contrast B2B sales and marketing trends such as buying groups, marketplaces, and group purchasing organizations that have been on the rise. Finally, he provides insights into the product data and why it is important for B2B distributors to keep their house in order to be successful with the eCommerce initiatives.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.