Digital commerce initiatives require your product, channel, and customer data in order. Or they might not pay off as you might never get the desired results from them as you expect. While both B2B and B2C eCommerce efforts have their share of challenges, the B2B space experiences complex relationships and hierarchies that drive the process intricacies. These relationships could be because of how the relationships are set up, how contracts are structured, and how each of them are paid in the relationship.
In today's episode, our guest, Jay Schneider, shares his insights into how B2B digital commerce processes differ from B2C. He compares and contrast B2B sales and marketing trends such as buying groups, marketplaces, and group purchasing organizations that have been on the rise. Finally, he provides insights into the product data and why it is important for B2B distributors to keep their house in order to be successful with the eCommerce initiatives.
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