Selling on multiple channels is hard. They all have their rules and unique business models. Also, the channels and marketplaces are evolving on a daily basis. If you were to manage each of the channels manually, it could quickly become your day job to manage them. Also, even if you were able to do that, you might still run into scenarios of stockouts and struggle to maintain consistent pricing across channels. You not only need the centralized management of your product data. You also need the centralized management of all of your channels from one place. This is where your multichannel platforms are super handy to help manage your multichannel business.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to conduct an independent review of Zentail's capabilities. We discussed their strength and weaknesses and where they might fit in the eCommerce architecture. Finally, we discussed their PIM and multichannel listing or listing capabilites and why they might be overextending themselves by focusing on the operational problems that typically don't reside in channel-specific solutions.
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