eCommerce business models have grown in complexity exponentially. The channels such as Amazon and Walmart are always modifying their rules and business models. And it's hard for eCommerce brands to keep up with these regulations and have KPIs aligned with the changed regulations. If they are not aligned and measured, the brands may experience significant financial consequences. But most of these eCommerce platforms are targeted at a specific audience that might be on QuickBooks and may have under $5 mil in revenue. So what challenges can you expect once you grow past $5 mi in revenue?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Skubana Detailed Independent Review. We discussed their strength and weaknesses and where they might fit in the eCommerce architecture. Finally, we discussed their exit strategy and market positioning, where they are the best fit, and where they might struggle.
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