What do you buy as a consumer? Do you think you buy a product, brand, marketing hype, trust, confidence, or perception of being better, superior, healthy, wealthy, or smart? Well, one thing any marketer will tell you is that product is the least important of all, especially in the world of eCommerce, where you can't touch and feel the product before buying. This is the very reason why private label drop shipping exists. It's the exact product you could purchase anywhere else, but you will buy the private labeled product at a much higher price. But is that equally applicable in the B2B setting where the buyer is slightly more educated, informed, experienced, and sophisticated? Also, what are the nuances of the private label strategies? How do you incorporate that as part of your business model?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss private label dropshipping. We also discussed the differences between the private label and regular dropshipping and the differences in the B2B vs. B2C dropshipping. Finally, we discussed the strategies to accommodate dropshipping in the business model for eCommerce businesses and the MoQ and margin requirements for the business model.
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