Retaining customers is easier and cheaper than acquiring customers. But unless you continuously acquire, you might have growth challenges. You can't simply rely on word-of-mouth channels. Customer acquisition is especially critical for e-commerce. For your customer acquisition to work effectively, you need to master your ideal customer profile and the messaging that will work with them. You also need to master strategies that are going to be uniquely applicable to your customers and channels. Finally, you will need to figure out how to continuously measure and keep improving until you hit the desired KPIs for your funnel.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss customer acquisition strategies for e-commerce. We covered many grounds in this episode, including the process and steps of customer acquisition and stories related to customer acquisition strategies. Finally, we covered how to improve customer acquisition metrics by having deeper understanding of customer needs and refining the targeting strategies.
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