There is so much talk about marketing automation. But, is marketing automation about automating the entire marketing, so you don't have to hire anyone in the marketing department? Or is it about predicting and creating engagements through content at every step of the way as buyers move through the funnel? How much investment does marketing automation require? Are there any best practices on what to automate and what could be overkill? How important is technology to achieve marketing automation goals? And how important is tracking? Are there any specific KPIs that matter? Are there any industry-specific KPIs that might be relevant?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss marketing automation strategies for e-commerce. We covered many grounds in this episode, including what marketing automation is and why it matters. Finally, we covered several stories related to the best practices of marketing automation and KPIs relevant for marketing automation.
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