Scaling an e-commerce brand is hard. And it's becoming harder with the expansion of marketplaces. While they offer significant opportunities and an easy way to acquire customers, each channel and the marketplace has fairly stringent requirements regarding their quality standards and what they like to see from the vendors. Also, the more you move your products and the longer your products have to travel, your supply chain costs increase significantly.
In today's episode, we have our guest, Rick Watson, who shares how to plan for warehouse and logistics architecture for DTC brands selling through marketplaces. He also shares why SKU level planning and profitability analysis is critical for product and channel fit. Finally, he discusses his insights into concepts such as SFP and the difference between centralized distribution strategy vs. using retail locations as fulfillment warehouses for e-commerce channels.
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