While building your e-commerce site, you might be tempted to go for the cheapest option. But for your e-commerce initiatives to work, you need to perform a deeper analysis of customer journeys to provide them the experience they expect. This study requires you to go deeper than the five WHYs and to utilize methods such as management by walking around. Also, optimizing customer journeys is an ongoing process, which doesn't end with identification.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss customer journey mapping. We covered many grounds in this episode, including how companies can start on the customer journey and why performing as-is and to-be analysis is vital to identify customer journeys and behaviors. Finally, we discussed several other concepts related to customer journeys, such as touchpoints, cohort analysis, the importance of user research, and design thinking.
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