A deep understanding of your ideal customer profile is the foundation of your sales, marketing, and e-commerce success. Unfortunately, most companies struggle to create their marketing positioning around their ICP as they are often serving multiple industries and buyers. This issue is even more critical for your digital and e-commerce journey as the success of your market would be dependent upon how well you map your buyer journeys aligned to your ICPs.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss ICP Identification strategies. We covered many grounds in this episode, including the ideal customer profile (ICP) and how it differs from buyer personas. We also discussed how ICP strategies would differ for both B2B and B2C businesses and how they would differ for both PPC and SEO. Finally, we discussed the strategies for identifying and prioritizing ICPs when companies might be serving multiple industries or multiple personas inside a company.
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